‘Tarang: Celebrating Collectivisation’ – Empowering Farmer Producer Organizations

The FPO Mela, branded as ‘Tarang: Celebrating Collectivisation’, was a vibrant three-day event organized by ONDC from February 23 to February 25, 2024, at Rene Event Hub, Kaloor, Kochi. The event brought together Farmer Producer Organizations (FPOs) under CISSA, providing them with a platform to showcase their products, network with industry leaders, and explore new business opportunities.

Strength in Collectivization

‘Tarang’ was more than just an exhibition—it was a celebration of collective farming, highlighting the importance of collaboration and sustainability in the agricultural sector. The event focused on:
✔ Expanding market access – Helping FPOs connect with buyers and retailers.
✔ Enhancing operational efficiency – Encouraging knowledge-sharing and digital adoption.
✔ Fostering sustainability – Promoting eco-friendly farming practices.

Empowering Farmer Producer Organizations

Participants engaged in interactive sessions, industry discussions, and product showcases, gaining valuable insights into emerging trends in agriculture and digital commerce. The event underscored the importance of collectivization in strengthening small-scale farmers and ensuring long-term growth.

A Step Towards a Stronger Future

The success of ‘Tarang: Celebrating Collectivisation’ reflects the growing momentum behind FPO-led agricultural transformation. By equipping farmers with resources, market access, and industry connections, the event laid the groundwork for a more resilient and prosperous farming community.